The hype continued to build when Kanye West sat front row at the Dior fashion show in Paris in July 2008 wearing a grey full zip hoodie with red/yellow/pink rainbow-like stripes on the hood and grey circular shapes around the shoulders and elbows. The sweater mirrored A Bathing Ape’s iconic Shark Hoodie
The quote below from @hypebeastjp.
@kanyewest started the first clothing brand "PASTELLE" in 2007 with over 30 designers and artist.
@virgilabloh, @justdon 's don c, @willoperron who has done creative direction exective chief officer of Yeezy @sirmattgeorge , Saif Barker as a designer, @benballer being in charge of accessories and the @retrosuperfuture ’ s @danielbeckerman and @simonbeckerman working in the eyewear division. @mrkimjones brand consultant, @kaws logo design, and with the support and the help of bape @nigo in terms of distribution, they planning to launch in 2009 with incredible members. but due to various factors such as Kanye's absurd speech to @taylorswift at VMA’s the L.A. office shuttered and the announcement was cancelled.
